Survey background
Interest underwear is a choice provided by people who like to try new things and improve sexuality.But how many people are using sexy underwear?What are the age, gender, purchase channels, etc. of users?This article will conduct a survey of these issues.
Investigation issue
Through the questionnaire survey, we mainly understand the following questions: 1. Have you ever had the experience of sexy underwear?2. Do you buy sexy underwear in the past year?3. Do you buy it online or pass the sexy underwear through offline?4. What are the most important factor when you buy sexy underwear?5. What are the problems and difficulties you encountered when using sexy underwear?
Survey object
This survey received a total of 605 valid questionnaires from many cities, different ages, and different gender.
Survey results
The survey results show that 87%of participants have experienced the use of sexy underwear, and 13%have never used sexy underwear.Among them, female participants are more than men, 68%and 32%.In terms of age, people with the most sexy underwear are concentrated between 20-30 years old, reaching 61%.In addition, the proportion of people buying sexy underwear in the past year is 76%, and the proportion of online purchases and offline purchases is 49%and 51%.In terms of the most important factors at the time of purchase, the price (37%) and the material (33%) are considered the two most important factor.In the process of use, the biggest problem is that the comfort and size are inappropriate, accounting for 38%and 33%, respectively.
research analysis
According to the results of the survey, women prefer to use the fact that sexy underwear is because women’s pursuit of unique, aesthetics and comfort.At the same time, from the perspective of purchasing channels, the proportion of offline and online purchases is equivalent, which also reflects consumers’ different needs for shopping.When buying, people weigh between fighting for price -performance ratio and pursuit of quality, so the price and material are given the highest value.During use, the comfort and size of sexy underwear are often the key to difficulty in using.
Investigation Revelation
The survey results show that sexy underwear still has a lot of attention and support.Consumers will be careful about materials and prices before buying, and the most insisted factor after purchasing products is its comfort.Therefore, in the process of designing and manufacturing sexy underwear, manufacturers should pay attention to the quality and material of the product."
The effect of price on selection
When buying sexy underwear, the price is the first factors for many people.Because sexy underwear often uses only products once or a few times, many consumers do not want to spend too much living expenses.Therefore, products with relatively low prices and products with certain quality assurance are easier to get the trust and support of consumers.
The effect of comfort on selection
As the use time of sexy underwear becomes longer, the comfort of wearing becomes particularly important.Comfortable erotic underwear can not only improve the experience, but also better play its sexy effect.Therefore, when manufacturing and designing sexy underwear, we should pay attention to the improvement of comfort.
The impact of the brand on choice
When buying sexy underwear, some consumers are more inclined to choose the products of popular brands, because the brand represents certain trust, identity and quality assurance.Therefore, some brand manufacturers can better consider investing in brand building and providing reliable after -sales services.
in conclusion
In this survey, we learned that consumers are most concerned about price and material when buying sexy underwear.Of course, comfort is also an important factor in determining the experience.We recommend that sexy underwear manufacturers need to pay attention to the quality and material of the product, and provide competitive prices. At the same time, pay attention to comfort, brand building and after -sales service improvement to meet consumers’ needs and expectations for products.