Foreword
Interest underwear is not only a kind of clothing, it is also part of modern people’s pursuit of quality of life and personalization.With the rapid development of socio -economic development, the sexy underwear market has entered a period of high -speed growth. Various cuts, materials, and styles have emerged endlessly, becoming an important part of the fashion industry.To cope with market changes, we plan to launch a series of sexy underwear products, which aims to plan product strategies.
Market analysis
The sexy underwear market is mainly divided into two categories: the adult product market and the fashion market.The adult products market sexy underwear is mainly practical and functional; the fashion market sex lingerie is mainly fashionable and aesthetic.In recent years, the sexy underwear market has shown an upward trend as a whole, and the adult products market has gradually transformed into a beautiful practical product used by women. At the same time, the fashion market’s interesting underwear is becoming more and more accepted and sought after by young people.
Target groups
In response to the sexual underwear market positioning, we decided that the target group is modern women aged 20-40. They pay attention to the quality of life and their own image.This part of consumers have high requirements for quality, materials, styles and cost -effectiveness, and show strong personalized needs and pursuits.In addition, we will also consider the needs of male customers.
Product Strategy
On this basis, we plan a series of product strategies, mainly divided into the following aspects:
Brand design: We will design a brand of brand image that conforms to the aesthetic taste of the target group, create a unique product image, and launch their own brand logos for different groups.
Product quality: We are committed to ensuring the quality of sexy underwear. The materials use natural fabrics and environmental protection materials to ensure that the product is soft, breathable, comfortable, healthy and safe.
Type innovation: We will plan different styles and types according to the needs of the group, cover all types of tailoring, color and materials. At the same time, we will consider launching a full set of sexy underwear combinations with tops and bottoms, as well as sexy underwear for different occasions.
Price positioning: We will appropriately reduce the price of sexy underwear to better meet the market demand of young people.
Channel innovation: We will adopt a omni -channel promotion strategy, including online and offline sales, social platform promotion, B2B model sales, etc. to achieve wider market coverage.
product marketing
For product promotion, we formulate the following strategies:
Social media marketing: Product promotion and brand promotion through various social media platforms, and use the interaction and spread of social media to promote the brand image and product to a larger group.
Offline promotion activities: product promotion and sales in shopping malls and brand promotion activities, such as launching discounts, gifts, limited time special offers and other activities on Valentine’s Day or other festivals to attract consumers’ attention and purchase.
Online store development: Establish its own shopping platform on the Internet, cooperate with major third -party e -commerce platforms, use online marketing to develop customer bases, and perform accurate operations to increase online store conversion rates.
Sales channels
For sales channels, we consider the following methods:
Online sales: Open your own official sales website and do differentiated operations for different time periods.The product performance characteristics are introduced and analyzed for traffic, and various operating methods are used to improve the conversion rate of online stores.
Offline direct -operated: First of all, direct -operated stores or franchise stores are opened around the brand in cities or regions. At present, we plan to open more than 10 stores within one year and continue to open up the market.
After -sales service
In order to ensure product quality and after -sales service quality, we will provide the following services:
Quality guarantee: For consumers’ complaints or opinions, it will establish an effective supervision mechanism and feedback system, and provide high -quality customer service services to provide consumers with first -class after -sales service.
Integral members: Establish a point member mechanism to accumulate points for consumers, provide preferential discounts, redeem gifts and other rights.
Resource allocation
In order to promote and sell products, we need to fully allocate resources:
Human resources: We will recruit young and dynamic sales teams to ensure the professionalism and efficiency of sales.
Material resources: We plan to make full use of various valid resources for material allocation, such as clothing materials, production equipment and miscellaneous materials that meet the design requirements.
Financial resources: We will reasonably allocate financial resources based on the actual operation to ensure the capital security and compliance of strategic implementation.
Rival
We need to face fierce competition and challenges in the market.The main types of competitors are enterprises with many years of operation and high brand awareness.In the market environment where competition is increasing, we must strictly control costs, accelerate product development and marketing, continuously improve the production process and reduce costs, and strongly compete with competitors in quality and price.
Conclusion
For ourselves, the promotion of product brands has a profound impact on the development and promotion of the entire market.Only with better quality, richer product lines and more solid market operations to promote the high -speed growth of the sexy underwear market, can they win in market competition.We are full of confidence in the market, and we will definitely achieve more success in the future.